Real Gyms. Real Results.

See how fitness businesses across the country use Forma Fit to retain more members, fill more classes, and spend less time on admin.

Peak Performance Gym

Austin, TX

Full-Service Gym · 1,200 members

42%

Retention Increase

"Before Forma Fit, we were losing members left and right and didn't know why. Now we catch at-risk members early and actually keep them. It's been a game-changer for our bottom line."
Marcus Webb, Owner

Peak Performance Gym was struggling with a 35% annual churn rate despite having a loyal community. Staff spent hours each week manually tracking attendance and sending reminders via text. After switching to Forma Fit, the AI retention system flagged at-risk members automatically and triggered personalized outreach. Within six months, churn dropped to under 20% — and the front-desk team reclaimed nearly 10 hours a week.

Iron Valley Fitness

Denver, CO

Boutique Studio · 450 members

Class Bookings

"The online booking system alone was worth it. Members love being able to reserve their spot from their phone, and our classes fill up faster than ever. We've even had to add more sessions to meet demand."
Jenna Ramirez, Co-Owner

Iron Valley was relying on a paper sign-up sheet and phone calls to manage class reservations. The process frustrated members and left instructors uncertain about headcounts until the last minute. Forma Fit's integrated scheduling let members book, cancel, and waitlist from any device. Class fill rates jumped from 60% to nearly full capacity within the first three months, enabling the gym to confidently add two new peak-hour sessions.

Coastal CrossFit

San Diego, CA

CrossFit Box · 280 members

60%

Less Admin Time

"I was drowning in spreadsheets, payment follow-ups, and manual billing. Forma Fit automated the stuff I hated doing so I can focus on coaching and growing the community. It paid for itself in the first month."
Tyler Oakes, Head Coach & Owner

Coastal CrossFit's owner was spending 15+ hours a week on administrative tasks — chasing late payments, updating membership statuses, and reconciling billing records across three different tools. By consolidating onto Forma Fit, automated billing handles renewals, SMS reminders via Twilio prompt late payers, and membership statuses update in real time. Admin hours dropped to under 6 per week, freeing the owner to coach more classes and pursue a second location.

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