Run Your Gym, Not Your Software
Member management, scheduling, billing, staff tools, and AI-powered retention — everything your fitness business needs in one place.
Everything Your Gym Needs, In One Place
From the front desk to the back office, Forma Fit gives you the tools to run a tighter operation and keep members coming back.
Member Management
- Track profiles, memberships & attendance
- Automated check-in and check-out
- Custom tags and segmentation
- Member document management
Class Scheduling
- Drag-and-drop class calendar
- Capacity limits and waitlists
- Recurring class templates
- Instructor assignment and substitutions
Billing & Payments
- Automated recurring billing
- Flexible membership plan pricing
- Failed payment recovery workflows
- Revenue reporting and reconciliation
Staff Management
- Role-based permissions for each staff level
- Clock-in / clock-out time tracking
- Assign tasks and track completion
- Staff performance dashboards
Lead Tracking
- Capture leads from multiple sources
- Pipeline stages with drag-and-drop
- Automated follow-up sequences
- Lead-to-member conversion analytics
Communications
- SMS and email messaging
- Broadcast to segments or individuals
- Automated renewal and retention messages
- Full conversation history per member
Reporting & Analytics
- Revenue, attendance, and retention dashboards
- Export reports as CSV or PDF
- Month-over-month trend comparisons
- Custom date range filtering
AI-Powered Retention
- Identifies at-risk members before they cancel
- AI-generated action items for staff
- Tracks re-engagement outcomes
- Learns from your gym's retention patterns
What Gym Owners Say
From CrossFit boxes to yoga studios, gym owners across the country use Forma Fit to streamline operations and grow their membership.
“Forma Fit changed how we run the box. Before, we were juggling three different apps just to manage check-ins, billing, and follow-ups. Now it's all in one place and our coaches actually have time to coach.”
Jake Morrison
CrossFit Iron District
Cut member churn by 32% in 6 months
“I was spending Sunday nights buried in spreadsheets. Forma Fit eliminated that completely. The automated billing alone saved us from dozens of awkward payment conversations every month.”
Sarah Chen
Pinnacle Fitness Center
Saved 15+ hours per week on admin
“We went from 80 to over 110 active members in our first year with Forma Fit. The lead tracking and retention tools meant we never dropped the ball on a new inquiry or a member who went quiet.”
Maria Santos
Harmony Yoga & Pilates
Grew membership 40% in the first year
Simple, Transparent Pricing
One flat rate per location. No surprises.
$349/mo
per location, per month
3.3%
transaction fee
Optional premium add-ons available for Communication Services and AI Services. Pricing available on request.